The DIY Short (now Charlie Short) is the result of listening to feedback from female athletes, fit models, and visitors at tradeshow events. All riders are often between sizes and can fluctuate in the off season. Females in particular have many different beautiful body types which can be hard to address when it comes to apparel fit. I was inspired by the yoga industry to design a short which would accommodate various physiques while eliminating traditional trims and bulk from the waist area that can be felt when in riding position. The result is a stretch body fabric with wide Lycra waistband. A risky move away from traditional mountain bike apparel that ultimately became the best selling short in the RF women’s collection.

My role: Line plan development, product design and development (including full tech pack production), fabric sourcing, catalog coordination, model selection, on location oversight and logistics at shoot, copy creation of tech specs, final catalog build, online marketing. View Article and Video

Credits: Connor McLeod (video), Margus Riga (photography)